Coolhunter Favela
Category
Rebrand
Studio Tempo
Year
2023
Creative Direction
Vinicius Theodoro
Design
Jayana Souza
Vinicius Theodoro
Photographers
Matheus Sabbah
Pedro Napolinario
Coolhunter Favela
Rafaela Pinah
Category
Rebrand
Studio Tempo
Year
2023
Creative Direction
Vinicius Theodoro
Design
Jayana Souza
Vinicius Theodoro
Photographers
Matheus Sabbah
Pedro Napolinario
Coolhunter Favela
Rafaela Pinah
About the project
Coolhunter Favela is an ethnographic research laboratory born with the mission of unraveling the origins of aesthetic and cultural expressions in the peripheries around the world.
Our visual identity reflects the positive impact achieved by Rafaela Pinah's profound Brazil over the years. The logo was developed based on the ABC Helveesti typography from Dinamo Type, carefully chosen to convey a contemporary style, ensuring impeccable legibility in all dimensions and applications. Its slightly pointed corners add personality to the brand. In addition to serving as an ethnographic laboratory, Coolhunter Favela offers creative direction and innovative images that form the foundation of the graphic project. The visual identity, characterized by simple shapes, complements and enriches the brand's photographic language, strengthening its message and visual presence.
Coolhunter Favela is an ethnographic research laboratory born with the mission of unraveling the origins of aesthetic and cultural expressions in the peripheries around the world.
Our visual identity reflects the positive impact achieved by Rafaela Pinah's profound Brazil over the years. The logo was developed based on the ABC Helveesti typography from Dinamo Type, carefully chosen to convey a contemporary style, ensuring impeccable legibility in all dimensions and applications. Its slightly pointed corners add personality to the brand. In addition to serving as an ethnographic laboratory, Coolhunter Favela offers creative direction and innovative images that form the foundation of the graphic project. The visual identity, characterized by simple shapes, complements and enriches the brand's photographic language, strengthening its message and visual presence.