10 Years of W+K: Grow up-what for?
Category
Editorial
Wieden+Kennedy São Paulo
Year
2021
Creative Direction
Fabiano Higashi
Mariana Borga
Illustration
Andriws Vilela
Fabiano Higashi
Jayana Souza
Copywriter
Mariana Borga
Silkscreen Printer
Estúdio Falha
Category
Editorial
Wieden+Kennedy São Paulo
Year
2021
Creative Direction
Fabiano Higashi
Mariana Borga
Illustration
Andriws Vilela
Fabiano Higashi
Jayana Souza
Copywriter
Mariana Borga
Silkscreen Printer
Estúdio Falha
About the project
To celebrate the 10 years of Wieden+Kennedy São Paulo, we created a children's book narrating the story of letters W and K in their search for a solution to a problem: blowing out their birthday candles. As the story unfolds, our two beloved letters go through several attempts until they discover the simplest of all: moving their little arms up and down, creating wind. "10 years of W+K: Grow up - what for?" was a project in which the concept and all illustrations were created by hand inside the agency.
To celebrate the 10 years of Wieden+Kennedy São Paulo, we created a children's book narrating the story of letters W and K in their search for a solution to a problem: blowing out their birthday candles. As the story unfolds, our two beloved letters go through several attempts until they discover the simplest of all: moving their little arms up and down, creating wind. "10 years of W+K: Grow up - what for?" was a project in which the concept and all illustrations were created by hand inside the agency.