Vinicius Theodoro
Design
Jayana Souza
Vinicius Theodoro
Motion
André Rodrigues
Category
Brand Identity
Year
2023
Mr. Papa
Mr. Papa, situated in Lima, Peru, is celebrated for its exceptional potatoes, rooted in Peruvian culinary heritage. The restaurant prioritizes sustainability, enhancing flavor while reducing environmental impact. Its design fuses traditional Peruvian elements with playful touches.
The brand’s visual identity is marked by vibrant orange colors and diner-style motifs. Its logo, featuring Okkult Black typography from Good Type foundry, adds a modern, fun twist. Simple yet lively illustrations further enrich the brand, adding a cheerful dimension to its identity.