Nike The Golden Year Manga
Category
Editorial
Wieden+Kennedy São Paulo
Year
2022
Creative Direction
Vinicius Theodoro
Camila Rodrigues
Design
Vinicius Theodoro
Jayana Souza
Luisa Queiroz
Copywriter
Leandro Vasconcellos
Illustration
Sapo Lendário
Category
Editorial
Wieden+Kennedy São Paulo
Year
2022
Creative Direction
Vinicius Theodoro
Camila Rodrigues
Design
Vinicius Theodoro
Jayana Souza
Luisa Queiroz
Copywriter
Leandro Vasconcellos
Illustration
Sapo Lendário
About the project
In 2012, Corinthians won one of its most important titles: the FIFA Club World Cup in Japan. But the highlight of the competition went beyond the victory. Inspired by the invasion, we created a manga that portrayed the most exciting moments of the fans' journey. The illustrations and stories were designed to genuinely portray Brazilian fans. We sent the manga to influencers and fans along with the new jersey. The manga illustrations were displayed in an exhibition, along with the captain's armband, tickets to the match, and the title cup itself inside a container brought from Japan to Corinthians' home: the Neo Química Arena.
In 2012, Corinthians won one of its most important titles: the FIFA Club World Cup in Japan. But the highlight of the competition went beyond the victory. Inspired by the invasion, we created a manga that portrayed the most exciting moments of the fans' journey. The illustrations and stories were designed to genuinely portray Brazilian fans. We sent the manga to influencers and fans along with the new jersey. The manga illustrations were displayed in an exhibition, along with the captain's armband, tickets to the match, and the title cup itself inside a container brought from Japan to Corinthians' home: the Neo Química Arena.