Hi! I'm Jayana Souza, a graphic designer and art director based in São Paulo. I hold a degree in Advertising and a postgraduate degree in Graphic Design.

Growing up on the outskirts of the city and navigating the world as a Black Queer woman has profoundly shaped my creative vision. These lived experiences give me a unique perspective, one that brings fresh stories, viewpoints, and energy to every project, along with a strong commitment to human-centered and inclusive representation in design.

My work sits at the intersection of Brazilian popular culture, art, music, entertainment, and strategy. My expertise spans branding, typography, visual identity, art direction, and photography. These skills led me to collaborate with brands such as Nike, Uber, Google, Amazon Prime, Nubank, Ford, Pepsi, Fanta, Sprite, Old Spice, Itaú, Samsung, and the Brazilian beauty brand Quem disse, Berenice?.

Currently, I'm part of an exclusive design team working on projects for Apple.



Experience



TBWA\Media Arts Lab Los Angeles

Wieden+Kennedy SP

Mutato


Education



Graduate

Social Communication (Advertising) - Universidade Belas Artes de São Paulo

Postgraduate Degree

Design Gráfico e a Cidade - Escola da Cidade


Extensive courses

Espaços do Design no Contemporâneo - Espaço CC

3D para marcas - Aprender Design


Contact


Mail
IG LinkedIn






Instagram
São Paulo, Brazil