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Category:
Campaing
Year:
2021
Creative Direction:
Felipe Paiva
José Ferraz
Rafael Melo
Art Direction:
Izadora Petrovcic
Luisa Gabaldi
Design:
Jayana Souza
Copywrite:
Julia Machado
Arlindo Christiam
Fanta Horror Fest
On Halloween, Fanta gave away coupons for monstruously tasty snacks. But, only for those who were brave enough to watch all the scares during our horror festival. The festival happened on Cid's Twitch, a famous brazilian streamer. 6 horror films were exibited; 3 produced by Fanta and 3 produced by creators. All of them with hidden coupons for snacks in the jumpscares. For the keyvisual, we created an universe of horror snacks, dressed as a real festival.